Public Non-Apologies

Public apologies.  Seem to happen all too frequently these days.  The are considered public usually because someone in the public eye has something to be sorry for.  In most cases they are truly sorry of one thing; getting caught.  Once this happens, we face the issue of how the “celebrity” addresses the problem.

For example, let’s take a look at A-Rods latest apology (the one for steroids, not for his photo layout which we really deserves an apology for).  The statement issued was beautifully written with the proper amount of acknowledgement of wrong doing and repentance.  A great balance and one any instructor of writing would be proud of.  This shouldn’t be a surprise.  A-Rod is wealthy.  Wealthy people hire wealthy lawyers and publicists to say precisely the right things.  A-Rod got his money’s worth; we the public, were short-changed.

In order for an apology to be considered believable, it can’t be too perfect.  It must have flaws!

What is missing, of course, is a sincere admission of regret spoken in plain English.  Something that comes from the heart.  He and others should not be afraid that their statements may not be articulated perfectly.  But that is really the point here.  It has to be spoken, not a written statement provided by others, to be believable.    In fact, in the future, we should not only reject any such written, “phony” apologies, but demand that they issue an apology for the apology!

We recently had an incident here in Dallas of a police officer detaining Ryan Moats, an NFL player, whose family was trying to see one of their dying relatives at a local hospital.  The officer, to say the least, used poor judgement and had to issue an apology for his actions.  It naturally came from his (less wealthy) attorney and they added the phrase that we was unable to reach the Moats to offer a personal condolences.  We understand that the Moat’s phone was in working condition as was their answering machine.  But adding statements like these do more harm then good.  Just call them and they will forgive you!  That’s all that needed to be done.

So the next time you hear a celebrity read an apology written by someone else, then them you don’t accept and won’t until they do it the right way.  Tell them that they are insulting our intelligence if they think we believe that reading a written statement prepared for them is acceptable.

Just my opinion.


One Response to “Public Non-Apologies”

  1. Just say what happened. « Blurt Says:

    […] to update this post on the first of every month. I’m adding a link to a blog post about public non apologies because I spotted it today and thought it made a good point about an issue tangentially like this. […]

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